AFX aims to position Singapore as Asia's leading fashion hub, and comprises four key pillar events. These are Blueprint, a trade show that positions itself as the fashion trade gateway to Asia which creates business opportunities between international buyers and promising design players; Asia Fashion Summit, a premier business conference that generates thought leadership content and insights on fashion topics for industry professionals; Audi Fashion Festival Singapore, a showcase of world-class collections by top and emerging designers and labels, both international and Asian; and Star Creation, a regional fashion design competition to spot budding talent. AFX is a joint private and public sector initiative involving the Textile and Fashion Federation of Singapore (TaFf), Mercury Marketing and Communications and government agencies, International Enterprise (IE) Singapore, Singapore Tourism Board (STB) and SPRING Singapore (SPRING).