FRED PERRY SUBCULTURE VIEWZIC SESSION 2012 - The Pony 'The Other Room' M/V Music by The Pony(The Other Room) twitter.com/#!/ponyofficial club.cyworld.com/thepony Foundation | FRED PERRY Korea FRED PERRY Official fredperry.com/ fredperrysubculture.com/ fredperrykorea.com VIEWZIC Project Produced by PARPUNK viewzic.com parpunk.com facebook.com/viewzic facebook.com/vjparpunk twitter.com/parpunkstudio Music Video vmproject.org Produced by VM Project Media Group Filmed / Edit by Beomjin Jo, Yohan Joo, Title Calligraphed by Beomjin Jo fredperrysubcultureviewzicsession.com/ FRED PERRY SUBCULTURE Subculture is Fred Perry's new music initiative bringing you the brightest young talent on the music scene, alongside the cream of British music artists that have a long standing relationship with the brand. Subculture was launched by the legendary Paul Weller at The 100 Club -- the oldest independent music venue in Britain -- in September 05. Why is Fred Perry involved with music? Because ! it is the original sportswear to streetwear brand -- initially adopted by Mods in 1959 because "They could wear it all night and still look good in the morning" -- it has then featured in almost every British youth subculture since. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival -- the laurel has been ever present. Passed from generation to generation as an understated timeless classic. Since its launch, Subculture has also
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